M Private Residences Introduces New Pricing, Structure, and Membership Plans

Canada's largest destination club, M Private Residences, is making substantial changes to their membership pricing, plans, and business model.

While Solstice Collection has announced an upcoming price increase in their membership deposit and Lusso Collection has extended their current pricing, M Private Residences will lower their membership deposit to more closely align with current real estate values.

The new membership deposits will range from $210,000 for 21 nights of usage to $420,000 for 60 nights. The American Dollar currently holds a strong position relative to the Canadian Dollar, allowing the club to take advantage of falling real estate prices and American and European prospects to enjoy destination club discounts. 93 percent of capital raised by the club will go towards new property acquisitions. One of the industry's leading equity clubs, M Private Residences offers audited financial insight into both their property values and operating costs, measures that far exceed the requirements of the Destination Club Association. Annual dues paid by shareholders cover all of the club's operating costs, allowing M Private Residences to be completely self-sustaining and not reliant on new destination clubs sales to survive, a business model that High Country Club is attempting to implement with their new Success Plan.

M Private Residences will also now become wholly-owned and operated by its shareholders. Paul Poscente and Ken MacLean, Founders of M Private Residences, will step down from their management roles. Both will remain with the club as members and the club's Board will be composed entirely of shareholders.

In addition, M Private Residences has greatly altered their membership redemption policy, now allowing shareholders to sell their membership on the open market. Like many other destination clubs, prior to the change, M Private Residences redeemed members on a "two in, one out" basis where two new members were required to let one existing member out.

Members looking to redeem their membership are placed on the club's resignation list. Prospective M Private Residence members put in an offer for the class they would like to join at. The first person on the resignation list with the share class that the prospective member is seeking can accept or deny the offer placed for their membership. If the shareholder denies, the second person on the resignation list is offered to sell their membership at that price. The process continues on through the resignation list until the offer is accepted. If no one accepts the offer, the prospective member can increase their offer and the process begins anew. M Private Residences takes an 8 percent transfer fee on sold memberships.

Prior to implementing this new redemption procedure, M Private Residences sought approval from their shareholders, a testament to the club's wholly owned and operated by shareholders mentality.

Totaling 17 homes in their portfolio, M Private Residences average over $2 million each. With four homes in British Columbia and multiple homes in Hawaii, Arizona, and Cabo San Lucas, M Private Residences' portfolio is quickly becoming one of the strongest equity options in the destination club industry.

Original Article
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